The Old Playbook is Broken For years, the digital advertising goal was simple: make more than you spend. A 2x or 3x Return on Ad Spend (ROAS) was considered solid, maybe even great. But today, with rising ad costs, increasing competition, and a fractured customer journey, simply breaking even is a recipe for long-term stagnation. […]
AI Hype vs. Reality We’ve all seen the headlines: AI will replace marketers! Algorithms will automate all decisions! At SB Online Services, we believe in the power of Artificial Intelligence—in fact, our strategy is built on it. And we also know a secret that the pure-AI hype machine often leaves out: AI is a powerful
The traditional agency model is fundamentally broken. For decades, businesses have paid marketing agencies a fixed retainer or an hourly fee, regardless of the results achieved. Whether your campaigns generated a 2x or a 10x ROAS, the agency’s check remained the same. This model creates a massive misalignment: the agency is rewarded merely for effort
