4.75x ROAS in the first quarter of a rebuilt account
How we took a paid search account with no active infrastructure and turned it into a primary growth channel ahead of a brand’s most important sales season.
Rebuilding ahead of the season that mattered most
This client had run paid marketing before, but brought us on specifically to ramp up ahead of their most important sales season. Rather than optimizing an existing account, we rebuilt the structure from the ground up in the first month, positioning it to scale hard as seasonal demand hit its peak.
Four campaigns, four distinct jobs
Rather than launching a single catch-all campaign, we built four campaigns, each assigned a specific role in the funnel, so growth never depended on any one channel holding up alone.
It wasn’t a side channel, it was the growth engine
Paid search was directly responsible for a significant share of total store revenue, and the growth it drove was real audience expansion, not just repeat buyers spending more.
Ad-attributed revenue by month, rebuild in Month 1 gave way to a fully scaled account heading into peak season.
Every stage of the funnel had dedicated spend from day one
A single-campaign approach usually means picking one job, prospect, retarget, or convert, and hoping the rest happens organically. Splitting the funnel across four purpose-built campaigns meant each stage of the buyer journey was covered from the first month, rather than waiting for one campaign to “learn” its way into covering all three.
Results reflect one client’s first-quarter performance. Individual results vary by industry, product margin, and starting account maturity.
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We build full-funnel paid search accounts designed to perform from the first month, not the sixth.
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